Connect ActiveCampaign to Salesforce
Automate workflows between ActiveCampaign and Salesforce. No coding required.
What you can automate between ActiveCampaign and Salesforce
These are the most popular automations teams set up between ActiveCampaign and Salesforce. Each one runs automatically once activated — no manual steps.
Create contact when new subscriber
Add a new contact to your CRM automatically when when someone joins your mailing list.
Add subscriber when new contact created
Add someone to your mailing list automatically when when a new contact is added to your crm.
Sync ActiveCampaign changes to Salesforce
Keep Salesforce updated when when a recipient opens your email.
What syncs between ActiveCampaign and Salesforce
Contact and deal data from ActiveCampaign syncs to Salesforce for targeted campaigns. Segment by deal stage, contact type, or custom fields.
Data from ActiveCampaign
- Campaign data
- Subscriber lists
- Email opens / clicks
- Audience segments
- Tags
Data from Salesforce
- Contacts
- Deals / opportunities
- Pipeline stages
- Notes
- Custom fields
How to connect ActiveCampaign to Salesforce
Follow these steps to set up your integration. The entire process takes under 5 minutes.
What you'll need
- An active ActiveCampaign account
- An active Salesforce account with API access enabled
- A free Arahi AI account (sign up takes 30 seconds)
- Admin or API access in Salesforce to authorize the connection
Create your Arahi AI account
Sign up at app.arahi.ai — it's free and takes 30 seconds. No credit card required. You'll land on the dashboard where you can create your first workflow.
Authenticate ActiveCampaign
Click "Add Connection" and select ActiveCampaign from the app directory. You'll be redirected to ActiveCampaign's authorization page. Grant Arahi access to your campaigns, audiences, and analytics data. You control which lists and campaigns the integration can modify.
Authenticate Salesforce
Same process for Salesforce. Click "Add Connection," select Salesforce, and authorize access. Grant Arahi read/write access to your contacts, deals, and pipeline data. You choose which objects the integration can access.
Choose your trigger
Select what event starts the workflow. For this integration, popular triggers include: new subscriber in activecampaign or new contact created in salesforce. The trigger fires automatically whenever that event happens — no manual intervention.
Configure the action
Define what happens when the trigger fires. For example: create contact in salesforce. Map the data fields between ActiveCampaign and Salesforce so the right information lands in the right place.
Test and activate
Run a test to confirm data flows correctly between ActiveCampaign and Salesforce. Check that the fields map as expected, then toggle the workflow on. It runs 24/7 from here — Arahi handles retries, error logging, and monitoring automatically.
Why connect ActiveCampaign and Salesforce?
Sales and marketing alignment starts with shared data. When Salesforce contacts and deal stages sync to ActiveCampaign automatically, campaigns target the right people at the right time.
Tips for your ActiveCampaign + Salesforce integration
Get more out of this integration with these best practices.
Who uses the ActiveCampaign + Salesforce integration?
Teams across industries connect ActiveCampaign and Salesforce to streamline their workflows.
Marketing managers running campaigns who rely on Salesforce for crm
Sales teams who need real-time data from ActiveCampaign
Growth teams and sales teams collaborating across tools
Frequently asked questions
Everything you need to know about connecting ActiveCampaign and Salesforce.
How do I connect ActiveCampaign to Salesforce?
Sign up for a free Arahi AI account, then click "Add Connection" to authenticate both ActiveCampaign and Salesforce via OAuth. Choose a workflow template — like syncing marketing events to crm actions — customize the field mapping, and activate. The entire setup takes under 5 minutes.
What can I automate between ActiveCampaign and Salesforce?
Common workflows include: sync Salesforce contacts to ActiveCampaign email lists, trigger ActiveCampaign nurture sequences on Salesforce deal stage changes, update Salesforce lead scores from ActiveCampaign engagement data, and segment ActiveCampaign audiences by Salesforce deal properties.
Is the ActiveCampaign and Salesforce integration free?
Arahi AI includes 100 free actions per month on the Starter plan — enough for most small teams. If your ActiveCampaign-to-Salesforce workflows need more volume, paid plans start at $29/month with unlimited workflows and priority execution.
Is my ActiveCampaign data secure when connected to Salesforce?
Yes. Arahi uses OAuth 2.0 for authentication — we never store your ActiveCampaign or Salesforce passwords. All data is encrypted in transit (TLS 1.3) and at rest (AES-256). Your marketing data is only accessed when a workflow runs, and you can revoke access at any time from your Arahi dashboard.
Can I sync data both ways between ActiveCampaign and Salesforce?
Yes. You can set up workflows that trigger from either ActiveCampaign or Salesforce. For example, create a workflow where ActiveCampaign events update Salesforce, and a separate one where Salesforce changes sync back to ActiveCampaign. Each direction is configured independently so you have full control.
Do I need technical skills to connect ActiveCampaign and Salesforce?
No coding is required. Arahi's visual workflow builder lets you configure triggers, actions, and field mapping with clicks. If you can use ActiveCampaign and Salesforce, you can set up the integration. Most users are running their first workflow within 10 minutes.
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