Connect HubSpot to Klaviyo
Automate workflows between HubSpot and Klaviyo. No coding required.
What you can automate between HubSpot and Klaviyo
These are the most popular automations teams set up between HubSpot and Klaviyo. Each one runs automatically once activated — no manual steps.
Add subscriber when new contact created
Add someone to your mailing list automatically when when a new contact is added to your crm.
Create contact when new subscriber
Add a new contact to your CRM automatically when when someone joins your mailing list.
Sync HubSpot changes to Klaviyo
Keep Klaviyo updated when when a new deal or opportunity is created.
What syncs between HubSpot and Klaviyo
Contact and deal data from HubSpot syncs to Klaviyo for targeted campaigns. Segment by deal stage, contact type, or custom fields.
Data from HubSpot
- Contacts
- Deals / opportunities
- Pipeline stages
- Notes
- Custom fields
Data from Klaviyo
- Campaign data
- Subscriber lists
- Email opens / clicks
- Audience segments
- Tags
How to connect HubSpot to Klaviyo
Follow these steps to set up your integration. The entire process takes under 5 minutes.
What you'll need
- An active HubSpot account with API access enabled
- An active Klaviyo account
- A free Arahi AI account (sign up takes 30 seconds)
- Admin or API access in HubSpot to authorize the connection
Create your Arahi AI account
Sign up at app.arahi.ai — it's free and takes 30 seconds. No credit card required. You'll land on the dashboard where you can create your first workflow.
Authenticate HubSpot
Click "Add Connection" and select HubSpot from the app directory. You'll be redirected to HubSpot's authorization page. Grant Arahi read/write access to your contacts, deals, and pipeline data. You choose which objects the integration can access.
Authenticate Klaviyo
Same process for Klaviyo. Click "Add Connection," select Klaviyo, and authorize access. Grant Arahi access to your campaigns, audiences, and analytics data. You control which lists and campaigns the integration can modify.
Choose your trigger
Select what event starts the workflow. For this integration, popular triggers include: new contact created in hubspot or new subscriber in klaviyo. The trigger fires automatically whenever that event happens — no manual intervention.
Configure the action
Define what happens when the trigger fires. For example: add subscriber in klaviyo. Map the data fields between HubSpot and Klaviyo so the right information lands in the right place.
Test and activate
Run a test to confirm data flows correctly between HubSpot and Klaviyo. Check that the fields map as expected, then toggle the workflow on. It runs 24/7 from here — Arahi handles retries, error logging, and monitoring automatically.
Why connect HubSpot and Klaviyo?
Sales and marketing alignment starts with shared data. When HubSpot contacts and deal stages sync to Klaviyo automatically, campaigns target the right people at the right time.
Tips for your HubSpot + Klaviyo integration
Get more out of this integration with these best practices.
Who uses the HubSpot + Klaviyo integration?
Teams across industries connect HubSpot and Klaviyo to streamline their workflows.
Sales reps tracking deal progress who rely on Klaviyo for marketing
Growth teams who need real-time data from HubSpot
Sales teams and growth teams collaborating across tools
Frequently asked questions
Everything you need to know about connecting HubSpot and Klaviyo.
How do I connect HubSpot to Klaviyo?
Sign up for a free Arahi AI account, then click "Add Connection" to authenticate both HubSpot and Klaviyo via OAuth. Choose a workflow template — like syncing crm events to marketing actions — customize the field mapping, and activate. The entire setup takes under 5 minutes.
What can I automate between HubSpot and Klaviyo?
Common workflows include: sync HubSpot contacts to Klaviyo email lists, trigger Klaviyo nurture sequences on HubSpot deal stage changes, update HubSpot lead scores from Klaviyo engagement data, and segment Klaviyo audiences by HubSpot deal properties.
Is the HubSpot and Klaviyo integration free?
Arahi AI includes 100 free actions per month on the Starter plan — enough for most small teams. If your HubSpot-to-Klaviyo workflows need more volume, paid plans start at $29/month with unlimited workflows and priority execution.
Is my HubSpot data secure when connected to Klaviyo?
Yes. Arahi uses OAuth 2.0 for authentication — we never store your HubSpot or Klaviyo passwords. All data is encrypted in transit (TLS 1.3) and at rest (AES-256). Your crm data is only accessed when a workflow runs, and you can revoke access at any time from your Arahi dashboard.
Can I sync data both ways between HubSpot and Klaviyo?
Yes. You can set up workflows that trigger from either HubSpot or Klaviyo. For example, create a workflow where HubSpot events update Klaviyo, and a separate one where Klaviyo changes sync back to HubSpot. Each direction is configured independently so you have full control.
Do I need technical skills to connect HubSpot and Klaviyo?
No coding is required. Arahi's visual workflow builder lets you configure triggers, actions, and field mapping with clicks. If you can use HubSpot and Klaviyo, you can set up the integration. Most users are running their first workflow within 10 minutes.
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