Connect HubSpot to Mailchimp
Automate workflows between HubSpot and Mailchimp. No coding required.
What you can automate between HubSpot and Mailchimp
These are the most popular automations teams set up between HubSpot and Mailchimp. Each one runs automatically once activated — no manual steps.
Add subscriber when new contact created
Add someone to your mailing list automatically when when a new contact is added to your crm.
Create contact when new subscriber
Add a new contact to your CRM automatically when when someone joins your mailing list.
Sync HubSpot changes to Mailchimp
Keep Mailchimp updated when when a new deal or opportunity is created.
What syncs between HubSpot and Mailchimp
Contact and deal data from HubSpot syncs to Mailchimp for targeted campaigns. Segment by deal stage, contact type, or custom fields.
Data from HubSpot
- Contacts
- Deals / opportunities
- Pipeline stages
- Notes
- Custom fields
Data from Mailchimp
- Campaign data
- Subscriber lists
- Email opens / clicks
- Audience segments
- Tags
How to connect HubSpot to Mailchimp
Follow these steps to set up your integration. The entire process takes under 5 minutes.
What you'll need
- An active HubSpot account with API access enabled
- An active Mailchimp account
- A free Arahi AI account (sign up takes 30 seconds)
- Admin or API access in HubSpot to authorize the connection
Create your Arahi AI account
Sign up at app.arahi.ai — it's free and takes 30 seconds. No credit card required. You'll land on the dashboard where you can create your first workflow.
Authenticate HubSpot
Click "Add Connection" and select HubSpot from the app directory. You'll be redirected to HubSpot's authorization page. Grant Arahi read/write access to your contacts, deals, and pipeline data. You choose which objects the integration can access.
Authenticate Mailchimp
Same process for Mailchimp. Click "Add Connection," select Mailchimp, and authorize access. Grant Arahi access to your campaigns, audiences, and analytics data. You control which lists and campaigns the integration can modify.
Choose your trigger
Select what event starts the workflow. For this integration, popular triggers include: new contact created in hubspot or new subscriber in mailchimp. The trigger fires automatically whenever that event happens — no manual intervention.
Configure the action
Define what happens when the trigger fires. For example: add subscriber in mailchimp. Map the data fields between HubSpot and Mailchimp so the right information lands in the right place.
Test and activate
Run a test to confirm data flows correctly between HubSpot and Mailchimp. Check that the fields map as expected, then toggle the workflow on. It runs 24/7 from here — Arahi handles retries, error logging, and monitoring automatically.
Why connect HubSpot and Mailchimp?
Sales and marketing alignment starts with shared data. When HubSpot contacts and deal stages sync to Mailchimp automatically, campaigns target the right people at the right time.
Tips for your HubSpot + Mailchimp integration
Get more out of this integration with these best practices.
Who uses the HubSpot + Mailchimp integration?
Teams across industries connect HubSpot and Mailchimp to streamline their workflows.
Sales reps tracking deal progress who rely on Mailchimp for marketing
Growth teams who need real-time data from HubSpot
Sales teams and growth teams collaborating across tools
Frequently asked questions
Everything you need to know about connecting HubSpot and Mailchimp.
How do I connect HubSpot to Mailchimp?
Sign up for a free Arahi AI account, then click "Add Connection" to authenticate both HubSpot and Mailchimp via OAuth. Choose a workflow template — like syncing crm events to marketing actions — customize the field mapping, and activate. The entire setup takes under 5 minutes.
What can I automate between HubSpot and Mailchimp?
Common workflows include: sync HubSpot contacts to Mailchimp email lists, trigger Mailchimp nurture sequences on HubSpot deal stage changes, update HubSpot lead scores from Mailchimp engagement data, and segment Mailchimp audiences by HubSpot deal properties.
Is the HubSpot and Mailchimp integration free?
Arahi AI includes 100 free actions per month on the Starter plan — enough for most small teams. If your HubSpot-to-Mailchimp workflows need more volume, paid plans start at $29/month with unlimited workflows and priority execution.
Is my HubSpot data secure when connected to Mailchimp?
Yes. Arahi uses OAuth 2.0 for authentication — we never store your HubSpot or Mailchimp passwords. All data is encrypted in transit (TLS 1.3) and at rest (AES-256). Your crm data is only accessed when a workflow runs, and you can revoke access at any time from your Arahi dashboard.
Can I sync data both ways between HubSpot and Mailchimp?
Yes. You can set up workflows that trigger from either HubSpot or Mailchimp. For example, create a workflow where HubSpot events update Mailchimp, and a separate one where Mailchimp changes sync back to HubSpot. Each direction is configured independently so you have full control.
Do I need technical skills to connect HubSpot and Mailchimp?
No coding is required. Arahi's visual workflow builder lets you configure triggers, actions, and field mapping with clicks. If you can use HubSpot and Mailchimp, you can set up the integration. Most users are running their first workflow within 10 minutes.
Similar integrations
Explore other popular connections with HubSpot and Mailchimp.
