Connect HubSpot to Shopify
Automate workflows between HubSpot and Shopify. No coding required.
What you can automate between HubSpot and Shopify
These are the most popular automations teams set up between HubSpot and Shopify. Each one runs automatically once activated — no manual steps.
Create order when new contact created
Generate a new order automatically when when a new contact is added to your crm.
Create contact when new order placed
Add a new contact to your CRM automatically when when a customer places a new order.
Sync HubSpot changes to Shopify
Keep Shopify updated when when a new deal or opportunity is created.
What syncs between HubSpot and Shopify
Customer and order data from HubSpot syncs to Shopify. Every purchase updates the contact record with order history and lifetime value.
Data from HubSpot
- Contacts
- Deals / opportunities
- Pipeline stages
- Notes
- Custom fields
Data from Shopify
- Orders
- Products
- Customer records
- Payment status
- Shipping details
How to connect HubSpot to Shopify
Follow these steps to set up your integration. The entire process takes under 5 minutes.
What you'll need
- An active HubSpot account with API access enabled
- An active Shopify account
- A free Arahi AI account (sign up takes 30 seconds)
- Admin or API access in HubSpot to authorize the connection
Create your Arahi AI account
Sign up at app.arahi.ai — it's free and takes 30 seconds. No credit card required. You'll land on the dashboard where you can create your first workflow.
Authenticate HubSpot
Click "Add Connection" and select HubSpot from the app directory. You'll be redirected to HubSpot's authorization page. Grant Arahi read/write access to your contacts, deals, and pipeline data. You choose which objects the integration can access.
Authenticate Shopify
Same process for Shopify. Click "Add Connection," select Shopify, and authorize access. Grant Arahi access to your orders, products, and customer data. You choose which store data the integration can read.
Choose your trigger
Select what event starts the workflow. For this integration, popular triggers include: new contact created in hubspot or new order placed in shopify. The trigger fires automatically whenever that event happens — no manual intervention.
Configure the action
Define what happens when the trigger fires. For example: create order in shopify. Map the data fields between HubSpot and Shopify so the right information lands in the right place.
Test and activate
Run a test to confirm data flows correctly between HubSpot and Shopify. Check that the fields map as expected, then toggle the workflow on. It runs 24/7 from here — Arahi handles retries, error logging, and monitoring automatically.
Why connect HubSpot and Shopify?
Manually moving data between HubSpot and Shopify is error-prone and eats into your team's productive hours. Connecting them through Arahi eliminates that overhead — events in one app trigger actions in the other automatically.
Tips for your HubSpot + Shopify integration
Get more out of this integration with these best practices.
Who uses the HubSpot + Shopify integration?
Teams across industries connect HubSpot and Shopify to streamline their workflows.
Sales reps tracking deal progress who rely on Shopify for commerce
E-commerce operations who need real-time data from HubSpot
Sales teams and e-commerce operations collaborating across tools
Frequently asked questions
Everything you need to know about connecting HubSpot and Shopify.
How do I connect HubSpot to Shopify?
Sign up for a free Arahi AI account, then click "Add Connection" to authenticate both HubSpot and Shopify via OAuth. Choose a workflow template — like syncing crm events to commerce actions — customize the field mapping, and activate. The entire setup takes under 5 minutes.
What can I automate between HubSpot and Shopify?
You can automate a wide range of workflows: sync new HubSpot events to Shopify actions, trigger Shopify updates when HubSpot data changes, create Shopify records from HubSpot events, and build conditional workflows with filters and field mapping. Each workflow runs 24/7 with automatic retries.
Is the HubSpot and Shopify integration free?
Arahi AI includes 100 free actions per month on the Starter plan — enough for most small teams. If your HubSpot-to-Shopify workflows need more volume, paid plans start at $29/month with unlimited workflows and priority execution.
Is my HubSpot data secure when connected to Shopify?
Yes. Arahi uses OAuth 2.0 for authentication — we never store your HubSpot or Shopify passwords. All data is encrypted in transit (TLS 1.3) and at rest (AES-256). Your crm data is only accessed when a workflow runs, and you can revoke access at any time from your Arahi dashboard.
Can I sync data both ways between HubSpot and Shopify?
Yes. You can set up workflows that trigger from either HubSpot or Shopify. For example, create a workflow where HubSpot events update Shopify, and a separate one where Shopify changes sync back to HubSpot. Each direction is configured independently so you have full control.
Do I need technical skills to connect HubSpot and Shopify?
No coding is required. Arahi's visual workflow builder lets you configure triggers, actions, and field mapping with clicks. If you can use HubSpot and Shopify, you can set up the integration. Most users are running their first workflow within 10 minutes.
Similar integrations
Explore other popular connections with HubSpot and Shopify.
