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Case StudyInsuranceCustomer Retention

Insurance Customer Retention Automation Case Study

This insurance case study shows how AI-powered customer retention automation delivered 60% reduction improvement in monthly churn rate and 189% improvement in retention intervention success.

Company Profile

Company Type

Insurtech company

Team Size

20-100 employees

Industry

Insurance

Key Challenge

Struggling with inefficient manual customer retention processes that were slowing growth and increasing operational costs. Their primary concern was claims processing speed.

Tools Connected

Applied EpicSalesforceDocuSignGmailGoogle Sheets
Setup TimeHalf a day
Agents Deployed3 AI agents

The Challenge

Manual customer retention was the biggest bottleneck in this insurtech company's operations. Their team of 20-100 employees processed hundreds of customer retention requests weekly, each requiring multiple steps, cross-referencing against insurance-specific requirements, and coordination between departments. The average customer retention request took 45 minutes to complete manually, and the backlog was growing by 15% each quarter.

Beyond the time drain, the quality of their customer retention output was inconsistent. Different team members followed different procedures, and there was no standardized way to handle edge cases that are common in insurance. A recent audit revealed that 12% of completed customer retention records contained errors that required rework — costing the organization an additional $50K annually in correction and remediation efforts. The leadership team recognized that continuing to throw people at the problem wasn't viable and began searching for an AI-powered solution.

The Solution

Arahi AI provided the automation backbone this insurance team needed. They deployed a multi-agent workflow that breaks the customer retention process into discrete, automated steps — each handled by a specialized AI agent. The first agent monitors triggers from Applied Epic and Gmail. The second agent analyzes and processes incoming requests using insurance-specific business logic. The third agent executes actions across connected tools and notifies team members via Slack.

The beauty of the no-code approach was speed of implementation. The team had their first agent live within 90 minutes, and the full customer retention workflow was operational within a single afternoon. They used Arahi AI's template for insurance customer retention as a starting point, customized the business rules to match their specific process, and connected their existing tool stack without writing a single line of code. Within the first week, the agents had processed over 200 customer retention instances with 99%+ accuracy — more than the team typically handled in a month.

The Results

Measurable improvements across key insurance customer retention metrics.

Monthly Churn Rate

60% reduction

Before

5.2%

After

2.1%

At-Risk Detection Lead Time

Proactive vs. reactive

Before

After cancellation

After

14+ days before churn

Retention Intervention Success

189% improvement

Before

18%

After

52%

Annual Revenue Saved

$340K impact

Before

$0 (no proactive program)

After

$340K recovered

NPS Score

142% improvement

Before

24

After

58

The ROI was almost immediate. Within the first month, our customer retention throughput increased by over 300% while our error rate dropped to near zero. For a insurance business of our size, that translates directly to the bottom line. Arahi AI paid for itself in the first week.

Operations Director

Insurtech company

Key Takeaways

The most important lessons from this insurance customer retention automation project.

Automating customer retention in insurance delivered immediate, measurable results: faster processing, higher accuracy, and lower costs.

The key to success was connecting existing insurance tools to AI agents rather than replacing the entire tech stack.

24/7 automated processing eliminated backlogs and ensured consistent service quality regardless of volume fluctuations.

Starting with a pre-built template and customizing for insurance-specific requirements dramatically reduced time-to-value.

Implementation Timeline

From zero to production in Half a day — here's how they did it.

Step 1: Mapped the existing customer retention workflow

Documented every step of the current manual customer retention process, including decision points, exceptions, and handoffs between team members. Identified which steps could be fully automated versus those needing human oversight.

Step 2: Built the automation in Arahi AI

Used Arahi AI's no-code builder to create the customer retention workflow: connected Applied Epic and DocuSign as data sources, configured AI decision logic for insurance-specific requirements, and set up automated actions and notifications.

Step 3: Parallel run with manual process

Ran the AI agents alongside the manual process for one week to compare outputs. The AI matched or exceeded human accuracy on 98% of customer retention instances, with the 2% of edge cases automatically flagged for human review.

Setup Time

Half a day

AI Agents

3 AI agents

Tools Connected

5 integrations

Frequently Asked Questions

Common questions about automating customer retention in insurance.

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This case study represents a typical customer scenario. Individual results may vary.