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Case StudyManufacturingChat Support

Manufacturing Chat Support Automation Case Study

This manufacturing case study shows how AI-powered chat support automation delivered 99% faster improvement in average response time and 42% increase in customer satisfaction.

Company Profile

Company Type

Industrial equipment maker

Team Size

75-300 employees

Industry

Manufacturing

Key Challenge

Struggling with inefficient manual chat support processes that were slowing growth and increasing operational costs. Their primary concern was production efficiency.

Tools Connected

SAPNetSuiteSlackGoogle SheetsAirtable
Setup Time3 hours
Agents Deployed3 AI agents

The Challenge

This industrial equipment maker had reached a breaking point with their manual chat support process. With 75-300 employees managing daily manufacturing operations, the team was spending an average of 25+ hours per week on repetitive chat support tasks that added no strategic value. The workload was unsustainable, and errors were becoming more frequent as volume grew.

The consequences extended beyond wasted time. In their manufacturing business, delayed chat support created a cascade of downstream problems — missed deadlines, frustrated stakeholders, and data quality issues that undermined decision-making. The team had tried hiring additional staff, but the cost was prohibitive and training new employees on their complex manufacturing processes took months. They needed a solution that could handle their current volume and scale with their growth, without requiring a proportional increase in headcount.

The Solution

The team selected Arahi AI to automate their manufacturing chat support workflow end-to-end. Implementation began with connecting their core tools — SAP, Google Sheets, and Monday.com — to the Arahi AI platform. Using the no-code builder, they configured AI agents that replicate their best-performing team member's decision-making process, but at machine speed and consistency.

The AI agents handle every step of the chat support process: receiving incoming requests or triggers, analyzing the context using manufacturing-specific rules, making intelligent routing decisions, executing the core actions, and notifying the right stakeholders. What previously required 45+ minutes of manual work per instance now completes automatically in under 2 minutes. The agents also learn from corrections, continuously improving their accuracy. The team connected Airtable for tracking and reporting, giving leadership real-time visibility into chat support performance metrics for the first time.

The Results

Measurable improvements across key manufacturing chat support metrics.

Average Response Time

99% faster

Before

8 minutes

After

< 5 seconds

Queries Resolved by AI

New capability

Before

0%

After

72%

Customer Satisfaction

42% increase

Before

3.1/5

After

4.4/5

Support Cost per Interaction

86% savings

Before

$8.50

After

$1.20

After-Hours Coverage

Always on

Before

0% (business hours only)

After

100% 24/7

The ROI was almost immediate. Within the first month, our chat support throughput increased by over 300% while our error rate dropped to near zero. For a manufacturing business of our size, that translates directly to the bottom line. Arahi AI paid for itself in the first week.

Operations Director

Industrial equipment maker

Key Takeaways

The most important lessons from this manufacturing chat support automation project.

Automating chat support in manufacturing delivered immediate, measurable results: faster processing, higher accuracy, and lower costs.

The key to success was connecting existing manufacturing tools to AI agents rather than replacing the entire tech stack.

24/7 automated processing eliminated backlogs and ensured consistent service quality regardless of volume fluctuations.

Starting with a pre-built template and customizing for manufacturing-specific requirements dramatically reduced time-to-value.

Implementation Timeline

From zero to production in 3 hours — here's how they did it.

Step 1: Connected manufacturing tools to Arahi AI

Integrated SAP, NetSuite, and Slack with Arahi AI using pre-built connectors — no API keys or custom code required. The team verified data flow between systems in under 15 minutes.

Step 2: Configured AI agent business rules

Defined the manufacturing-specific rules for chat support: scoring criteria, routing logic, escalation thresholds, and exception handling. The team used Arahi AI's visual rule builder to translate their existing process into automated workflows.

Step 3: Tested with live manufacturing data

Ran the AI agents on a week's worth of historical chat support data to validate accuracy and identify edge cases. Made minor adjustments to scoring weights and routing rules based on the results.

Step 4: Launched and monitored

Deployed the AI agents to production with the entire team notified via Airtable. Monitored the first 48 hours closely, confirming 99%+ accuracy before reducing oversight to weekly reviews.

Setup Time

3 hours

AI Agents

3 AI agents

Tools Connected

5 integrations

Frequently Asked Questions

Common questions about automating chat support in manufacturing.

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This case study represents a typical customer scenario. Individual results may vary.