Company Profile
Company Type
Growing real estate brokerage
Team Size
10-50 agents
Industry
Real Estate
Key Challenge
Struggling with inefficient manual follow-up processes that were slowing growth and increasing operational costs. Their primary concern was deal pipeline velocity.
Tools Connected
The Challenge
This growing real estate brokerage had reached a breaking point with their manual follow-up process. With 10-50 agents managing daily real estate operations, the team was spending an average of 25+ hours per week on repetitive follow-up tasks that added no strategic value. The workload was unsustainable, and errors were becoming more frequent as volume grew.
The consequences extended beyond wasted time. In their real estate business, delayed follow-up created a cascade of downstream problems — missed deadlines, frustrated stakeholders, and data quality issues that undermined decision-making. The team had tried hiring additional staff, but the cost was prohibitive and training new employees on their complex real estate processes took months. They needed a solution that could handle their current volume and scale with their growth, without requiring a proportional increase in headcount.
The Solution
The team selected Arahi AI to automate their real estate follow-up workflow end-to-end. Implementation began with connecting their core tools — MLS, HubSpot, and Gmail — to the Arahi AI platform. Using the no-code builder, they configured AI agents that replicate their best-performing team member's decision-making process, but at machine speed and consistency.
The AI agents handle every step of the follow-up process: receiving incoming requests or triggers, analyzing the context using real estate-specific rules, making intelligent routing decisions, executing the core actions, and notifying the right stakeholders. What previously required 45+ minutes of manual work per instance now completes automatically in under 2 minutes. The agents also learn from corrections, continuously improving their accuracy. The team connected DocuSign for tracking and reporting, giving leadership real-time visibility into follow-up performance metrics for the first time.
The Results
Measurable improvements across key real estate follow-up metrics.
Processing Time
96% faster
Before
45+ minutes per task
After
< 2 minutes
Manual Hours per Week
88% reduction
Before
25+ hours
After
< 3 hours
Error Rate
92% fewer errors
Before
8-12% manual errors
After
< 1% with AI
Operational Cost
88% savings
Before
$6,500/month
After
$800/month
Team Capacity
10x scale
Before
Limited by headcount
After
10x throughput
“The ROI was almost immediate. Within the first month, our follow-up throughput increased by over 300% while our error rate dropped to near zero. For a real estate business of our size, that translates directly to the bottom line. Arahi AI paid for itself in the first week.”
Operations Director
Growing real estate brokerage
Key Takeaways
The most important lessons from this real estate follow-up automation project.
This real estate team proved that follow-up automation doesn't require technical expertise — the no-code platform made it accessible to business users.
Scaling follow-up capacity by 10x without adding headcount fundamentally changed the economics of their real estate operations.
Consistent AI-powered processing eliminated the quality variance that came with different team members handling follow-up differently.
Real-time visibility into follow-up metrics gave leadership the data they needed to make better strategic decisions.
Implementation Timeline
From zero to production in 2 hours — here's how they did it.
Step 1: Connected real estate tools to Arahi AI
Integrated MLS, Zillow, and Follow Up Boss with Arahi AI using pre-built connectors — no API keys or custom code required. The team verified data flow between systems in under 15 minutes.
Step 2: Configured AI agent business rules
Defined the real estate-specific rules for follow-up: scoring criteria, routing logic, escalation thresholds, and exception handling. The team used Arahi AI's visual rule builder to translate their existing process into automated workflows.
Step 3: Tested with live real estate data
Ran the AI agents on a week's worth of historical follow-up data to validate accuracy and identify edge cases. Made minor adjustments to scoring weights and routing rules based on the results.
Step 4: Launched and monitored
Deployed the AI agents to production with the entire team notified via DocuSign. Monitored the first 48 hours closely, confirming 99%+ accuracy before reducing oversight to weekly reviews.
Setup Time
2 hours
AI Agents
4 AI agents
Tools Connected
5 integrations
Frequently Asked Questions
Common questions about automating follow-up in real estate.
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This case study represents a typical customer scenario. Individual results may vary.

