HubSpot vs Mailchimp
Compare HubSpot and Mailchimp for marketing automation. See features, pricing, integrations, and learn how Arahi AI connects both tools for powerful workflows.
Both HubSpot and Mailchimp are excellent marketing tools with unique strengths. Rather than choosing one over the other, many teams get the best results by using both — and Arahi AI makes that seamless. Connect HubSpot and Mailchimp with AI-powered workflows to automate data sync, trigger cross-platform actions, and eliminate manual busywork.
Feature-by-Feature Comparison
How HubSpot and Mailchimp stack up across key dimensions.
| Feature | ||
|---|---|---|
| Ease of Use | HubSpot is known for a polished user experience | Mailchimp offers a refined interface |
| Automation Capabilities | 20 API actions available for automation | 20 API actions available for automation |
| Integration Ecosystem | Connects with popular tools in the Marketing space | Connects with popular tools in the Marketing space |
| Pricing | HubSpot offers free and paid tiers | Mailchimp offers free and paid tiers |
| Best For | Marketers running campaigns with HubSpot | Marketers running campaigns with Mailchimp |
| API Quality | Well-documented API with 20 available actions | Well-documented API with 20 available actions |
A Closer Look
Explore what makes each tool stand out.
HubSpot's CRM platform contains the marketing, sales, service, operations, and website-building software you need to grow your business.
20 automation actions available
Key Strengths
- HubSpot delivers powerful campaign management
- Audience segmentation and targeting
- Analytics and performance reporting
- Template libraries for faster content creation
Mailchimp is a marketing automation and email marketing platform.
20 automation actions available
Key Strengths
- Mailchimp delivers powerful campaign management
- Audience segmentation and targeting
- Analytics and performance reporting
- Template libraries for faster content creation
Why Not Use Both HubSpot and Mailchimp?
Instead of choosing one over the other, connect HubSpot and Mailchimp through Arahi AI. Our AI agents automate data flow between the two platforms so your team gets the strengths of both — without the overhead of manual sync.
Integrations Available
Setup Required
Free to Start
Frequently Asked Questions
Common questions about HubSpot vs Mailchimp.
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Automate HubSpot + Mailchimp with AI
Stop copying data between tools. Let Arahi AI agents connect HubSpot and Mailchimp — and 2,800+ other apps — so your team can focus on what matters.

