Connect Amazon to Salesforce
Automate workflows between Amazon and Salesforce. No coding required.
What you can automate between Amazon and Salesforce
These are the most popular automations teams set up between Amazon and Salesforce. Each one runs automatically once activated — no manual steps.
Create contact when new order placed
Add a new contact to your CRM automatically when when a customer places a new order.
Create order when new contact created
Generate a new order automatically when when a new contact is added to your crm.
Sync Amazon changes to Salesforce
Keep Salesforce updated when when an order is shipped or delivered.
What syncs between Amazon and Salesforce
Customer and order data from Amazon syncs to Salesforce. Every purchase updates the contact record with order history and lifetime value.
Data from Amazon
- Orders
- Products
- Customer records
- Payment status
- Shipping details
Data from Salesforce
- Contacts
- Deals / opportunities
- Pipeline stages
- Notes
- Custom fields
How to connect Amazon to Salesforce
Follow these steps to set up your integration. The entire process takes under 5 minutes.
What you'll need
- An active Amazon account
- An active Salesforce account with API access enabled
- A free Arahi AI account (sign up takes 30 seconds)
- Admin or API access in Amazon to authorize the connection
Create your Arahi AI account
Sign up at app.arahi.ai — it's free and takes 30 seconds. No credit card required. You'll land on the dashboard where you can create your first workflow.
Authenticate Amazon
Click "Add Connection" and select Amazon from the app directory. You'll be redirected to Amazon's authorization page. Grant Arahi access to your orders, products, and customer data. You choose which store data the integration can read.
Authenticate Salesforce
Same process for Salesforce. Click "Add Connection," select Salesforce, and authorize access. Grant Arahi read/write access to your contacts, deals, and pipeline data. You choose which objects the integration can access.
Choose your trigger
Select what event starts the workflow. For this integration, popular triggers include: new order placed in amazon or new contact created in salesforce. The trigger fires automatically whenever that event happens — no manual intervention.
Configure the action
Define what happens when the trigger fires. For example: create contact in salesforce. Map the data fields between Amazon and Salesforce so the right information lands in the right place.
Test and activate
Run a test to confirm data flows correctly between Amazon and Salesforce. Check that the fields map as expected, then toggle the workflow on. It runs 24/7 from here — Arahi handles retries, error logging, and monitoring automatically.
Why connect Amazon and Salesforce?
Manually moving data between Amazon and Salesforce is error-prone and eats into your team's productive hours. Connecting them through Arahi eliminates that overhead — events in one app trigger actions in the other automatically.
Tips for your Amazon + Salesforce integration
Get more out of this integration with these best practices.
Who uses the Amazon + Salesforce integration?
Teams across industries connect Amazon and Salesforce to streamline their workflows.
Store managers tracking orders who rely on Salesforce for crm
Sales teams who need real-time data from Amazon
E-commerce operations and sales teams collaborating across tools
Frequently asked questions
Everything you need to know about connecting Amazon and Salesforce.
How do I connect Amazon to Salesforce?
Sign up for a free Arahi AI account, then click "Add Connection" to authenticate both Amazon and Salesforce via OAuth. Choose a workflow template — like syncing commerce events to crm actions — customize the field mapping, and activate. The entire setup takes under 5 minutes.
What can I automate between Amazon and Salesforce?
You can automate a wide range of workflows: sync new Amazon events to Salesforce actions, trigger Salesforce updates when Amazon data changes, create Salesforce records from Amazon events, and build conditional workflows with filters and field mapping. Each workflow runs 24/7 with automatic retries.
Is the Amazon and Salesforce integration free?
Arahi AI includes 100 free actions per month on the Starter plan — enough for most small teams. If your Amazon-to-Salesforce workflows need more volume, paid plans start at $29/month with unlimited workflows and priority execution.
Is my Amazon data secure when connected to Salesforce?
Yes. Arahi uses OAuth 2.0 for authentication — we never store your Amazon or Salesforce passwords. All data is encrypted in transit (TLS 1.3) and at rest (AES-256). Your commerce data is only accessed when a workflow runs, and you can revoke access at any time from your Arahi dashboard.
Can I sync data both ways between Amazon and Salesforce?
Yes. You can set up workflows that trigger from either Amazon or Salesforce. For example, create a workflow where Amazon events update Salesforce, and a separate one where Salesforce changes sync back to Amazon. Each direction is configured independently so you have full control.
Do I need technical skills to connect Amazon and Salesforce?
No coding is required. Arahi's visual workflow builder lets you configure triggers, actions, and field mapping with clicks. If you can use Amazon and Salesforce, you can set up the integration. Most users are running their first workflow within 10 minutes.
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