Connect Google Analytics to Mautic
Automate workflows between Google Analytics and Mautic. No coding required.
What you can automate between Google Analytics and Mautic
These are the most popular automations teams set up between Google Analytics and Mautic. Each one runs automatically once activated — no manual steps.
Add subscriber when report generated
Add someone to your mailing list automatically when when a new report is ready.
Log event when new subscriber
Record an analytics event automatically when when someone joins your mailing list.
Sync Google Analytics changes to Mautic
Keep Mautic updated when when a metric crosses a limit.
What syncs between Google Analytics and Mautic
When an event occurs in Google Analytics, the relevant data is automatically sent to Mautic. Arahi maps the fields between both apps so the data arrives in the right format — no manual formatting or exports required.
Data from Google Analytics
- Reports
- Dashboard data
- Metrics
- Time-series data
- Aggregations
Data from Mautic
- Campaign data
- Subscriber lists
- Email opens / clicks
- Audience segments
- Tags
How to connect Google Analytics to Mautic
Follow these steps to set up your integration. The entire process takes under 5 minutes.
What you'll need
- An active Google Analytics account
- An active Mautic account
- A free Arahi AI account (sign up takes 30 seconds)
Create your Arahi AI account
Sign up at app.arahi.ai — it's free and takes 30 seconds. No credit card required. You'll land on the dashboard where you can create your first workflow.
Authenticate Google Analytics
Click "Add Connection" and select Google Analytics from the app directory. You'll be redirected to Google Analytics's authorization page. Grant Arahi access to your dashboards, reports, and datasets. You select which data sources the integration can read.
Authenticate Mautic
Same process for Mautic. Click "Add Connection," select Mautic, and authorize access. Grant Arahi access to your campaigns, audiences, and analytics data. You control which lists and campaigns the integration can modify.
Choose your trigger
Select what event starts the workflow. For this integration, popular triggers include: report generated in google analytics or new subscriber in mautic. The trigger fires automatically whenever that event happens — no manual intervention.
Configure the action
Define what happens when the trigger fires. For example: add subscriber in mautic. Map the data fields between Google Analytics and Mautic so the right information lands in the right place.
Test and activate
Run a test to confirm data flows correctly between Google Analytics and Mautic. Check that the fields map as expected, then toggle the workflow on. It runs 24/7 from here — Arahi handles retries, error logging, and monitoring automatically.
Why connect Google Analytics and Mautic?
Manually moving data between Google Analytics and Mautic is error-prone and eats into your team's productive hours. Connecting them through Arahi eliminates that overhead — events in one app trigger actions in the other automatically.
Tips for your Google Analytics + Mautic integration
Get more out of this integration with these best practices.
Who uses the Google Analytics + Mautic integration?
Teams across industries connect Google Analytics and Mautic to streamline their workflows.
Data analysts building dashboards who rely on Mautic for marketing
Growth teams who need real-time data from Google Analytics
Data teams and growth teams collaborating across tools
Frequently asked questions
Everything you need to know about connecting Google Analytics and Mautic.
How do I connect Google Analytics to Mautic?
Sign up for a free Arahi AI account, then click "Add Connection" to authenticate both Google Analytics and Mautic via OAuth. Choose a workflow template — like syncing data analytics events to marketing actions — customize the field mapping, and activate. The entire setup takes under 5 minutes.
What can I automate between Google Analytics and Mautic?
You can automate a wide range of workflows: sync new Google Analytics events to Mautic actions, trigger Mautic updates when Google Analytics data changes, create Mautic records from Google Analytics events, and build conditional workflows with filters and field mapping. Each workflow runs 24/7 with automatic retries.
Is the Google Analytics and Mautic integration free?
Arahi AI includes 100 free actions per month on the Starter plan — enough for most small teams. If your Google Analytics-to-Mautic workflows need more volume, paid plans start at $29/month with unlimited workflows and priority execution.
Is my Google Analytics data secure when connected to Mautic?
Yes. Arahi uses OAuth 2.0 for authentication — we never store your Google Analytics or Mautic passwords. All data is encrypted in transit (TLS 1.3) and at rest (AES-256). Your data analytics data is only accessed when a workflow runs, and you can revoke access at any time from your Arahi dashboard.
Can I sync data both ways between Google Analytics and Mautic?
Yes. You can set up workflows that trigger from either Google Analytics or Mautic. For example, create a workflow where Google Analytics events update Mautic, and a separate one where Mautic changes sync back to Google Analytics. Each direction is configured independently so you have full control.
Do I need technical skills to connect Google Analytics and Mautic?
No coding is required. Arahi's visual workflow builder lets you configure triggers, actions, and field mapping with clicks. If you can use Google Analytics and Mautic, you can set up the integration. Most users are running their first workflow within 10 minutes.
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