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Connect Google Sheets to HubSpot

Automate workflows between Google Sheets and HubSpot. No coding required.

5-minute setupNo code required100 actions included
Popular Workflows

What you can automate between Google Sheets and HubSpot

These are the most popular automations teams set up between Google Sheets and HubSpot. Each one runs automatically once activated — no manual steps.

#1

Create contact when new item created

Add a new contact to your CRM automatically when when a new task, page, or item is created.

TriggerNew item created in Google Sheets
ActionCreate contact in HubSpot
#2

Create item when new contact created

Add a new task, page, or item automatically when when a new contact is added to your crm.

TriggerNew contact created in HubSpot
ActionCreate item in Google Sheets
#3

Sync Google Sheets changes to HubSpot

Keep HubSpot updated when when a task or item is marked complete.

TriggerItem completed in Google Sheets
ActionUpdate contact in HubSpot
How Data Flows

What syncs between Google Sheets and HubSpot

Deal updates and contact changes in Google Sheets create or update items in HubSpot. Keep your project management aligned with your pipeline.

Google Sheets

Data from Google Sheets

  • Tasks
  • Pages / documents
  • Database items
  • Status updates
  • Assignees
HubSpot

Data from HubSpot

  • Contacts
  • Deals / opportunities
  • Pipeline stages
  • Notes
  • Custom fields
Step-by-Step Guide

How to connect Google Sheets to HubSpot

Follow these steps to set up your integration. The entire process takes under 5 minutes.

What you'll need

  • An active Google Sheets account
  • An active HubSpot account with API access enabled
  • A free Arahi AI account (sign up takes 30 seconds)
  • Admin or API access in HubSpot to authorize the connection
1

Create your Arahi AI account

Sign up at app.arahi.ai — it's free and takes 30 seconds. No credit card required. You'll land on the dashboard where you can create your first workflow.

2

Authenticate Google Sheets

Click "Add Connection" and select Google Sheets from the app directory. You'll be redirected to Google Sheets's authorization page. Grant Arahi access to your workspaces, databases, pages, and tasks. You select which workspaces the integration can read and write to.

3

Authenticate HubSpot

Same process for HubSpot. Click "Add Connection," select HubSpot, and authorize access. Grant Arahi read/write access to your contacts, deals, and pipeline data. You choose which objects the integration can access.

4

Choose your trigger

Select what event starts the workflow. For this integration, popular triggers include: new item created in google sheets or new contact created in hubspot. The trigger fires automatically whenever that event happens — no manual intervention.

5

Configure the action

Define what happens when the trigger fires. For example: create contact in hubspot. Map the data fields between Google Sheets and HubSpot so the right information lands in the right place.

6

Test and activate

Run a test to confirm data flows correctly between Google Sheets and HubSpot. Check that the fields map as expected, then toggle the workflow on. It runs 24/7 from here — Arahi handles retries, error logging, and monitoring automatically.

Benefits

Why connect Google Sheets and HubSpot?

Manually moving data between Google Sheets and HubSpot is error-prone and eats into your team's productive hours. Connecting them through Arahi eliminates that overhead — events in one app trigger actions in the other automatically.

Auto-create Google Sheets tasks when HubSpot deals move to a new stage
Keep Google Sheets project boards aligned with your HubSpot sales pipeline
Assign Google Sheets onboarding tasks the moment a HubSpot deal is marked won
Give your delivery team Google Sheets visibility into HubSpot deal context without CRM access
Tips

Tips for your Google Sheets + HubSpot integration

Get more out of this integration with these best practices.

Map status fields carefully — naming conventions differ between tools
Map your custom fields during setup so data lands in the right place
Use database or project-specific triggers to avoid processing unrelated updates
Use deal stage changes as triggers for the most impactful automations
Use Cases

Who uses the Google Sheets + HubSpot integration?

Teams across industries connect Google Sheets and HubSpot to streamline their workflows.

Project managers tracking deliverables who rely on HubSpot for crm

Sales teams who need real-time data from Google Sheets

Project management offices and sales teams collaborating across tools

FAQ

Frequently asked questions

Everything you need to know about connecting Google Sheets and HubSpot.

How do I connect Google Sheets to HubSpot?

Sign up for a free Arahi AI account, then click "Add Connection" to authenticate both Google Sheets and HubSpot via OAuth. Choose a workflow template — like syncing productivity events to crm actions — customize the field mapping, and activate. The entire setup takes under 5 minutes.

What can I automate between Google Sheets and HubSpot?

You can automate a wide range of workflows: sync new Google Sheets events to HubSpot actions, trigger HubSpot updates when Google Sheets data changes, create HubSpot records from Google Sheets events, and build conditional workflows with filters and field mapping. Each workflow runs 24/7 with automatic retries.

Is the Google Sheets and HubSpot integration free?

Arahi AI includes 100 free actions per month on the Starter plan — enough for most small teams. If your Google Sheets-to-HubSpot workflows need more volume, paid plans start at $29/month with unlimited workflows and priority execution.

Is my Google Sheets data secure when connected to HubSpot?

Yes. Arahi uses OAuth 2.0 for authentication — we never store your Google Sheets or HubSpot passwords. All data is encrypted in transit (TLS 1.3) and at rest (AES-256). Your productivity data is only accessed when a workflow runs, and you can revoke access at any time from your Arahi dashboard.

Can I sync data both ways between Google Sheets and HubSpot?

Yes. You can set up workflows that trigger from either Google Sheets or HubSpot. For example, create a workflow where Google Sheets events update HubSpot, and a separate one where HubSpot changes sync back to Google Sheets. Each direction is configured independently so you have full control.

Do I need technical skills to connect Google Sheets and HubSpot?

No coding is required. Arahi's visual workflow builder lets you configure triggers, actions, and field mapping with clicks. If you can use Google Sheets and HubSpot, you can set up the integration. Most users are running their first workflow within 10 minutes.

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