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Connect Klaviyo to Twilio SendGrid

Automate workflows between Klaviyo and Twilio SendGrid. No coding required.

5-minute setupNo code required100 actions included
Popular Workflows

What you can automate between Klaviyo and Twilio SendGrid

These are the most popular automations teams set up between Klaviyo and Twilio SendGrid. Each one runs automatically once activated — no manual steps.

#1

Add subscriber when new subscriber

Add someone to your mailing list automatically when when someone joins your mailing list.

TriggerNew subscriber in Klaviyo
ActionAdd subscriber in Twilio SendGrid
#2

Add subscriber when new subscriber

Add someone to your mailing list automatically when when someone joins your mailing list.

TriggerNew subscriber in Twilio SendGrid
ActionAdd subscriber in Klaviyo
#3

Sync Klaviyo changes to Twilio SendGrid

Keep Twilio SendGrid updated when when a recipient opens your email.

TriggerEmail opened in Klaviyo
ActionUpdate subscriber in Twilio SendGrid
How Data Flows

What syncs between Klaviyo and Twilio SendGrid

When an event occurs in Klaviyo, the relevant data is automatically sent to Twilio SendGrid. Arahi maps the fields between both apps so the data arrives in the right format — no manual formatting or exports required.

Klaviyo

Data from Klaviyo

  • Campaign data
  • Subscriber lists
  • Email opens / clicks
  • Audience segments
  • Tags
Twilio SendGrid

Data from Twilio SendGrid

  • Campaign data
  • Subscriber lists
  • Email opens / clicks
  • Audience segments
  • Tags
Step-by-Step Guide

How to connect Klaviyo to Twilio SendGrid

Follow these steps to set up your integration. The entire process takes under 5 minutes.

What you'll need

  • An active Klaviyo account
  • An active Twilio SendGrid account
  • A free Arahi AI account (sign up takes 30 seconds)
1

Create your Arahi AI account

Sign up at app.arahi.ai — it's free and takes 30 seconds. No credit card required. You'll land on the dashboard where you can create your first workflow.

2

Authenticate Klaviyo

Click "Add Connection" and select Klaviyo from the app directory. You'll be redirected to Klaviyo's authorization page. Grant Arahi access to your campaigns, audiences, and analytics data. You control which lists and campaigns the integration can modify.

3

Authenticate Twilio SendGrid

Same process for Twilio SendGrid. Click "Add Connection," select Twilio SendGrid, and authorize access. Grant Arahi access to your campaigns, audiences, and analytics data. You control which lists and campaigns the integration can modify.

4

Choose your trigger

Select what event starts the workflow. For this integration, popular triggers include: new subscriber in klaviyo or new subscriber in twilio sendgrid. The trigger fires automatically whenever that event happens — no manual intervention.

5

Configure the action

Define what happens when the trigger fires. For example: add subscriber in twilio sendgrid. Map the data fields between Klaviyo and Twilio SendGrid so the right information lands in the right place.

6

Test and activate

Run a test to confirm data flows correctly between Klaviyo and Twilio SendGrid. Check that the fields map as expected, then toggle the workflow on. It runs 24/7 from here — Arahi handles retries, error logging, and monitoring automatically.

Benefits

Why connect Klaviyo and Twilio SendGrid?

Manually moving data between Klaviyo and Twilio SendGrid is error-prone and eats into your team's productive hours. Connecting them through Arahi eliminates that overhead — events in one app trigger actions in the other automatically.

Sync subscriber lists between Klaviyo and Twilio SendGrid to maintain one source of truth
Coordinate campaigns across Klaviyo and Twilio SendGrid without duplicate contacts
Mirror audience segments so both platforms target the same users
Unify marketing analytics by syncing performance data between Klaviyo and Twilio SendGrid
Tips

Tips for your Klaviyo + Twilio SendGrid integration

Get more out of this integration with these best practices.

Sync subscriber tags to keep segmentation consistent across tools
Trigger workflows from campaign events like opens or clicks for timely follow-up
Test with a small audience segment before applying to your full list
Use Cases

Who uses the Klaviyo + Twilio SendGrid integration?

Teams across industries connect Klaviyo and Twilio SendGrid to streamline their workflows.

Marketing managers running campaigns who need Klaviyo and Twilio SendGrid in sync

Content marketing consolidating their marketing stack

Content creators managing workflows eliminating duplicate work across platforms

FAQ

Frequently asked questions

Everything you need to know about connecting Klaviyo and Twilio SendGrid.

How do I connect Klaviyo to Twilio SendGrid?

Sign up for a free Arahi AI account, then click "Add Connection" to authenticate both Klaviyo and Twilio SendGrid via OAuth. Choose a workflow template — like syncing marketing events to marketing actions — customize the field mapping, and activate. The entire setup takes under 5 minutes.

What can I automate between Klaviyo and Twilio SendGrid?

You can automate a wide range of workflows: sync new Klaviyo events to Twilio SendGrid actions, trigger Twilio SendGrid updates when Klaviyo data changes, create Twilio SendGrid records from Klaviyo events, and build conditional workflows with filters and field mapping. Each workflow runs 24/7 with automatic retries.

Is the Klaviyo and Twilio SendGrid integration free?

Arahi AI includes 100 free actions per month on the Starter plan — enough for most small teams. If your Klaviyo-to-Twilio SendGrid workflows need more volume, paid plans start at $29/month with unlimited workflows and priority execution.

Is my Klaviyo data secure when connected to Twilio SendGrid?

Yes. Arahi uses OAuth 2.0 for authentication — we never store your Klaviyo or Twilio SendGrid passwords. All data is encrypted in transit (TLS 1.3) and at rest (AES-256). Your marketing data is only accessed when a workflow runs, and you can revoke access at any time from your Arahi dashboard.

Can I sync data both ways between Klaviyo and Twilio SendGrid?

Yes. You can set up workflows that trigger from either Klaviyo or Twilio SendGrid. For example, create a workflow where Klaviyo events update Twilio SendGrid, and a separate one where Twilio SendGrid changes sync back to Klaviyo. Each direction is configured independently so you have full control.

Do I need technical skills to connect Klaviyo and Twilio SendGrid?

No coding is required. Arahi's visual workflow builder lets you configure triggers, actions, and field mapping with clicks. If you can use Klaviyo and Twilio SendGrid, you can set up the integration. Most users are running their first workflow within 10 minutes.

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