Connect Mailchimp to Shopify
Automate workflows between Mailchimp and Shopify. No coding required.
What you can automate between Mailchimp and Shopify
These are the most popular automations teams set up between Mailchimp and Shopify. Each one runs automatically once activated — no manual steps.
Create order when new subscriber
Generate a new order automatically when when someone joins your mailing list.
Add subscriber when new order placed
Add someone to your mailing list automatically when when a customer places a new order.
Sync Mailchimp changes to Shopify
Keep Shopify updated when when a recipient opens your email.
What syncs between Mailchimp and Shopify
Purchase data from Mailchimp flows to Shopify for post-purchase campaigns, abandoned cart sequences, and customer segmentation.
Data from Mailchimp
- Campaign data
- Subscriber lists
- Email opens / clicks
- Audience segments
- Tags
Data from Shopify
- Orders
- Products
- Customer records
- Payment status
- Shipping details
How to connect Mailchimp to Shopify
Follow these steps to set up your integration. The entire process takes under 5 minutes.
What you'll need
- An active Mailchimp account
- An active Shopify account
- A free Arahi AI account (sign up takes 30 seconds)
- Admin or API access in Shopify to authorize the connection
Create your Arahi AI account
Sign up at app.arahi.ai — it's free and takes 30 seconds. No credit card required. You'll land on the dashboard where you can create your first workflow.
Authenticate Mailchimp
Click "Add Connection" and select Mailchimp from the app directory. You'll be redirected to Mailchimp's authorization page. Grant Arahi access to your campaigns, audiences, and analytics data. You control which lists and campaigns the integration can modify.
Authenticate Shopify
Same process for Shopify. Click "Add Connection," select Shopify, and authorize access. Grant Arahi access to your orders, products, and customer data. You choose which store data the integration can read.
Choose your trigger
Select what event starts the workflow. For this integration, popular triggers include: new subscriber in mailchimp or new order placed in shopify. The trigger fires automatically whenever that event happens — no manual intervention.
Configure the action
Define what happens when the trigger fires. For example: create order in shopify. Map the data fields between Mailchimp and Shopify so the right information lands in the right place.
Test and activate
Run a test to confirm data flows correctly between Mailchimp and Shopify. Check that the fields map as expected, then toggle the workflow on. It runs 24/7 from here — Arahi handles retries, error logging, and monitoring automatically.
Why connect Mailchimp and Shopify?
Purchase behavior is the strongest signal for marketing. When Shopify order data flows into Mailchimp automatically, you can trigger post-purchase sequences, recover abandoned carts, and segment by real spending — not guesswork.
Tips for your Mailchimp + Shopify integration
Get more out of this integration with these best practices.
Who uses the Mailchimp + Shopify integration?
Teams across industries connect Mailchimp and Shopify to streamline their workflows.
Marketing managers running campaigns who rely on Shopify for commerce
E-commerce operations who need real-time data from Mailchimp
Growth teams and e-commerce operations collaborating across tools
Frequently asked questions
Everything you need to know about connecting Mailchimp and Shopify.
How do I connect Mailchimp to Shopify?
Sign up for a free Arahi AI account, then click "Add Connection" to authenticate both Mailchimp and Shopify via OAuth. Choose a workflow template — like syncing marketing events to commerce actions — customize the field mapping, and activate. The entire setup takes under 5 minutes.
What can I automate between Mailchimp and Shopify?
Common workflows include: trigger Mailchimp post-purchase emails from Shopify orders, sync Shopify customer data to Mailchimp segments, add Shopify buyers to Mailchimp loyalty campaigns, and update Mailchimp audiences when Shopify subscription statuses change.
Is the Mailchimp and Shopify integration free?
Arahi AI includes 100 free actions per month on the Starter plan — enough for most small teams. If your Mailchimp-to-Shopify workflows need more volume, paid plans start at $29/month with unlimited workflows and priority execution.
Is my Mailchimp data secure when connected to Shopify?
Yes. Arahi uses OAuth 2.0 for authentication — we never store your Mailchimp or Shopify passwords. All data is encrypted in transit (TLS 1.3) and at rest (AES-256). Your marketing data is only accessed when a workflow runs, and you can revoke access at any time from your Arahi dashboard.
Can I sync data both ways between Mailchimp and Shopify?
Yes. You can set up workflows that trigger from either Mailchimp or Shopify. For example, create a workflow where Mailchimp events update Shopify, and a separate one where Shopify changes sync back to Mailchimp. Each direction is configured independently so you have full control.
Do I need technical skills to connect Mailchimp and Shopify?
No coding is required. Arahi's visual workflow builder lets you configure triggers, actions, and field mapping with clicks. If you can use Mailchimp and Shopify, you can set up the integration. Most users are running their first workflow within 10 minutes.
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