Understanding the Challenge
Every Event Management business faces the same challenge: too many manual tasks consuming too much of your team's time. The work is repetitive, error-prone, and scales linearly with your business — meaning growth actually makes the problem worse. Market Research is one of the biggest time sinks, and most teams accept it as "just how things are."
But it doesn't have to be that way. AI-powered automation can handle Market Research with greater consistency and speed than manual processes, while freeing your team to focus on the strategic work that actually drives your Event Management business forward. This guide shows you exactly how to set it up, step by step.
What You'll Need
Make sure you have these in place before getting started.
Process documentation
A written or visual map of your current Market Research workflow, including inputs, steps, decisions, and outputs.
Tool access
Login credentials and necessary permissions for the software platforms involved in your Market Research process.
Sample data
A set of real or realistic data that represents typical Market Research scenarios in your Event Management business for testing.
Arahi AI account
Sign up for a free Arahi AI account to start building your automation — setup takes under 15 minutes.
Step-by-Step Guide
Follow these steps to automate market research for your event management business.
Assess Your Current Market Research Process
Before automating, understand your baseline. Track how your Event Management team currently handles Market Research: the time investment, error rates, and bottlenecks. Collect input from the people doing the work — they know where the pain points are.
Pro tip: Spend a day tracking every interruption caused by manual Market Research work to quantify the hidden costs.
Identify Integration Points
Determine which tools and systems need to connect for Market Research automation in your Event Management business. This typically includes your primary platform (CRM, ERP, or project management tool), communication channels, and any Event Management-specific software.
Pro tip: Check Arahi AI's integration library — there are 1,500+ pre-built connectors that eliminate custom integration work.
Design Your Automation Rules
Create the decision logic for your AI agent. Define what inputs it needs, what decisions it should make, and what outputs it should produce for Market Research in Event Management. Include both standard processing rules and exception handling for unusual situations.
Pro tip: Draw a simple flowchart — if it has more than 10 decision points, break it into multiple connected workflows.
Build and Connect Your Workflow
Using Arahi AI's no-code builder, assemble your Market Research workflow. Connect your triggers, processing steps, decision branches, and output actions. For Event Management operations, add any compliance checkpoints or approval gates required by your sector.
Pro tip: Build the simplest version first (the "happy path"), get it working, then add complexity incrementally.
Validate with Real-World Scenarios
Test your automation with realistic Event Management scenarios. Process a batch of actual (or near-actual) Market Research items through the workflow and verify outputs. Pay special attention to edge cases, data format variations, and error handling.
Pro tip: Have a team member who does Market Research manually review the AI's first 20 outputs for accuracy.
Go Live with Monitoring
Deploy the automation and establish a monitoring routine. Track completion rates, processing times, error rates, and any Event Management-specific compliance metrics. Your AI agent runs 24/7, but regular oversight ensures it continues performing as expected.
Pro tip: Set up a Slack/Teams notification for exceptions so your team can address edge cases in real-time.
Common Mistakes to Avoid
Learn from others' mistakes so you don't repeat them.
Automating a broken process
Fix the process first, then automate it. Automating an inefficient workflow just makes you inefficient faster. Map the ideal workflow before configuring your AI agent.
Ignoring exception handling
Plan for what happens when things don't go as expected. Configure clear escalation paths and error handling so edge cases don't cause silent failures.
Setting unrealistic expectations
Expect 80% automation in the first month, improving to 95%+ over time. The AI learns from exceptions and corrections — give it time to reach peak performance.
Why Automate Market Research in Event Management?
The concrete benefits your team will experience after automation.
Faster Turnaround on Every Task
What takes a human 30 minutes to process manually, AI completes in seconds. For Event Management businesses, this speed advantage compounds across hundreds of daily operations.
Consistent Quality at Any Volume
The 1,000th item processed is handled with the same care and accuracy as the first. AI doesn't experience fatigue, distraction, or the Friday-afternoon quality dip.
Reclaim Your Team's Focus
When Market Research runs on autopilot, your Event Management team members redirect their energy to the strategic, creative, and relationship-building work that truly needs a human touch.
Data-Driven Continuous Improvement
AI tracks every action and outcome, giving you detailed analytics on your Market Research process. Use these insights to optimize workflows and identify opportunities you couldn't see before.
Frequently Asked Questions
Got questions? We've got answers.
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