Company Profile
Company Type
Growing online store
Team Size
15-60 employees
Industry
E-Commerce
Key Challenge
Struggling with inefficient manual social media processes that were slowing growth and increasing operational costs. Their primary concern was customer lifetime value.
Tools Connected
The Challenge
This growing online store had reached a breaking point with their manual social media process. With 15-60 employees managing daily e-commerce operations, the team was spending an average of 25+ hours per week on repetitive social media tasks that added no strategic value. The workload was unsustainable, and errors were becoming more frequent as volume grew.
The consequences extended beyond wasted time. In their e-commerce business, delayed social media created a cascade of downstream problems — missed deadlines, frustrated stakeholders, and data quality issues that undermined decision-making. The team had tried hiring additional staff, but the cost was prohibitive and training new employees on their complex e-commerce processes took months. They needed a solution that could handle their current volume and scale with their growth, without requiring a proportional increase in headcount.
The Solution
The team selected Arahi AI to automate their e-commerce social media workflow end-to-end. Implementation began with connecting their core tools — Shopify, Mailchimp, and Zendesk — to the Arahi AI platform. Using the no-code builder, they configured AI agents that replicate their best-performing team member's decision-making process, but at machine speed and consistency.
The AI agents handle every step of the social media process: receiving incoming requests or triggers, analyzing the context using e-commerce-specific rules, making intelligent routing decisions, executing the core actions, and notifying the right stakeholders. What previously required 45+ minutes of manual work per instance now completes automatically in under 2 minutes. The agents also learn from corrections, continuously improving their accuracy. The team connected Google Analytics for tracking and reporting, giving leadership real-time visibility into social media performance metrics for the first time.
The Results
Measurable improvements across key e-commerce social media metrics.
Processing Time
96% faster
Before
45+ minutes per task
After
< 2 minutes
Manual Hours per Week
88% reduction
Before
25+ hours
After
< 3 hours
Error Rate
92% fewer errors
Before
8-12% manual errors
After
< 1% with AI
Operational Cost
88% savings
Before
$6,500/month
After
$800/month
Team Capacity
10x scale
Before
Limited by headcount
After
10x throughput
“The difference is night and day. Our e-commerce clients used to wait days for social media to be completed. Now it happens in minutes, and the quality is consistently higher than what we achieved manually. Customer satisfaction scores went through the roof.”
VP of Customer Success
Growing online store
Key Takeaways
The most important lessons from this e-commerce social media automation project.
This e-commerce team proved that social media automation doesn't require technical expertise — the no-code platform made it accessible to business users.
Scaling social media capacity by 10x without adding headcount fundamentally changed the economics of their e-commerce operations.
Consistent AI-powered processing eliminated the quality variance that came with different team members handling social media differently.
Real-time visibility into social media metrics gave leadership the data they needed to make better strategic decisions.
Implementation Timeline
From zero to production in 3 hours — here's how they did it.
Step 1: Connected e-commerce tools to Arahi AI
Integrated Shopify, Stripe, and ShipStation with Arahi AI using pre-built connectors — no API keys or custom code required. The team verified data flow between systems in under 15 minutes.
Step 2: Configured AI agent business rules
Defined the e-commerce-specific rules for social media: scoring criteria, routing logic, escalation thresholds, and exception handling. The team used Arahi AI's visual rule builder to translate their existing process into automated workflows.
Step 3: Tested with live e-commerce data
Ran the AI agents on a week's worth of historical social media data to validate accuracy and identify edge cases. Made minor adjustments to scoring weights and routing rules based on the results.
Step 4: Launched and monitored
Deployed the AI agents to production with the entire team notified via Google Analytics. Monitored the first 48 hours closely, confirming 99%+ accuracy before reducing oversight to weekly reviews.
Setup Time
3 hours
AI Agents
4 AI agents
Tools Connected
5 integrations
Frequently Asked Questions
Common questions about automating social media in e-commerce.
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This case study represents a typical customer scenario. Individual results may vary.