Company Profile
Company Type
Commercial real estate company
Team Size
10-50 agents
Industry
Real Estate
Key Challenge
Struggling with inefficient manual social media processes that were slowing growth and increasing operational costs. Their primary concern was deal pipeline velocity.
Tools Connected
The Challenge
Manual social media was the biggest bottleneck in this commercial real estate company's operations. Their team of 10-50 agents processed hundreds of social media requests weekly, each requiring multiple steps, cross-referencing against real estate-specific requirements, and coordination between departments. The average social media request took 45 minutes to complete manually, and the backlog was growing by 15% each quarter.
Beyond the time drain, the quality of their social media output was inconsistent. Different team members followed different procedures, and there was no standardized way to handle edge cases that are common in real estate. A recent audit revealed that 12% of completed social media records contained errors that required rework — costing the organization an additional $50K annually in correction and remediation efforts. The leadership team recognized that continuing to throw people at the problem wasn't viable and began searching for an AI-powered solution.
The Solution
Arahi AI provided the automation backbone this real estate team needed. They deployed a multi-agent workflow that breaks the social media process into discrete, automated steps — each handled by a specialized AI agent. The first agent monitors triggers from MLS and HubSpot. The second agent analyzes and processes incoming requests using real estate-specific business logic. The third agent executes actions across connected tools and notifies team members via Gmail.
The beauty of the no-code approach was speed of implementation. The team had their first agent live within 90 minutes, and the full social media workflow was operational within a single afternoon. They used Arahi AI's template for real estate social media as a starting point, customized the business rules to match their specific process, and connected their existing tool stack without writing a single line of code. Within the first week, the agents had processed over 200 social media instances with 99%+ accuracy — more than the team typically handled in a month.
The Results
Measurable improvements across key real estate social media metrics.
Task Completion Time
97% faster
Before
2-3 hours average
After
< 5 minutes
Team Productivity
250% increase
Before
Baseline
After
3.5x output
Quality Score
26% improvement
Before
78% accuracy
After
98.5% accuracy
Monthly Cost
85% savings
Before
$8,200/month
After
$1,200/month
Customer Satisfaction
35% increase
Before
3.4/5
After
4.6/5
“The difference is night and day. Our real estate clients used to wait days for social media to be completed. Now it happens in minutes, and the quality is consistently higher than what we achieved manually. Customer satisfaction scores went through the roof.”
VP of Customer Success
Commercial real estate company
Key Takeaways
The most important lessons from this real estate social media automation project.
This real estate team proved that social media automation doesn't require technical expertise — the no-code platform made it accessible to business users.
Scaling social media capacity by 10x without adding headcount fundamentally changed the economics of their real estate operations.
Consistent AI-powered processing eliminated the quality variance that came with different team members handling social media differently.
Real-time visibility into social media metrics gave leadership the data they needed to make better strategic decisions.
Implementation Timeline
From zero to production in Half a day — here's how they did it.
Step 1: Mapped the existing social media workflow
Documented every step of the current manual social media process, including decision points, exceptions, and handoffs between team members. Identified which steps could be fully automated versus those needing human oversight.
Step 2: Built the automation in Arahi AI
Used Arahi AI's no-code builder to create the social media workflow: connected MLS and Follow Up Boss as data sources, configured AI decision logic for real estate-specific requirements, and set up automated actions and notifications.
Step 3: Parallel run with manual process
Ran the AI agents alongside the manual process for one week to compare outputs. The AI matched or exceeded human accuracy on 98% of social media instances, with the 2% of edge cases automatically flagged for human review.
Setup Time
Half a day
AI Agents
4 AI agents
Tools Connected
5 integrations
Frequently Asked Questions
Common questions about automating social media in real estate.
Related Case Studies
Explore more AI automation success stories.
More Real Estate Case Studies
Social Media in Other Industries
This case study represents a typical customer scenario. Individual results may vary.