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Case StudyLogisticsCustomer Onboarding

Logistics Customer Onboarding Automation Case Study

This logistics case study shows how AI-powered customer onboarding automation delivered 76% faster improvement in time to first value and 78% reduction in 60-day churn rate.

Company Profile

Company Type

Last-mile delivery service

Team Size

20-100 employees

Industry

Logistics

Key Challenge

Struggling with inefficient manual customer onboarding processes that were slowing growth and increasing operational costs. Their primary concern was delivery time accuracy.

Tools Connected

ShipStationFedEx APIUPS APIGoogle SheetsSlack
Setup TimeHalf a day
Agents Deployed3 AI agents

The Challenge

Onboarding was this last-mile delivery service's Achilles heel. Despite having a solid logistics product and 20-100 employees, new customers were falling through the cracks during the critical first 30 days. The onboarding process relied on a patchwork of spreadsheet checklists, calendar reminders, and manual email sends that broke down at any meaningful scale.

The impact on retention was severe. Customers who completed onboarding within 14 days had a 92% retention rate at 6 months, but only 40% of customers hit that benchmark. The rest were left to figure things out on their own, with predictable results: 22% churn within 90 days. Each churned logistics customer represented $8,000-$15,000 in lost annual revenue, making onboarding failures one of the most expensive problems in the business. The team knew what good onboarding looked like — they just couldn't execute it consistently at scale.

The Solution

Arahi AI provided the automation backbone this logistics team needed. They deployed a multi-agent workflow that breaks the customer onboarding process into discrete, automated steps — each handled by a specialized AI agent. The first agent monitors triggers from ShipStation and Google Sheets. The second agent analyzes and processes incoming requests using logistics-specific business logic. The third agent executes actions across connected tools and notifies team members via Airtable.

The beauty of the no-code approach was speed of implementation. The team had their first agent live within 90 minutes, and the full customer onboarding workflow was operational within a single afternoon. They used Arahi AI's template for logistics customer onboarding as a starting point, customized the business rules to match their specific process, and connected their existing tool stack without writing a single line of code. Within the first week, the agents had processed over 200 customer onboarding instances with 99%+ accuracy — more than the team typically handled in a month.

The Results

Measurable improvements across key logistics customer onboarding metrics.

Time to First Value

76% faster

Before

21 days

After

5 days

Onboarding Completion Rate

45% improvement

Before

65%

After

94%

60-Day Churn Rate

78% reduction

Before

18%

After

4%

CS Team Time on Onboarding

64% freed up

Before

70% of capacity

After

25% of capacity

Customer Satisfaction (CSAT)

44% increase

Before

3.2/5

After

4.6/5

The ROI was almost immediate. Within the first month, our customer onboarding throughput increased by over 300% while our error rate dropped to near zero. For a logistics business of our size, that translates directly to the bottom line. Arahi AI paid for itself in the first week.

Operations Director

Last-mile delivery service

Key Takeaways

The most important lessons from this logistics customer onboarding automation project.

Automating customer onboarding in logistics delivered immediate, measurable results: faster processing, higher accuracy, and lower costs.

The key to success was connecting existing logistics tools to AI agents rather than replacing the entire tech stack.

24/7 automated processing eliminated backlogs and ensured consistent service quality regardless of volume fluctuations.

Starting with a pre-built template and customizing for logistics-specific requirements dramatically reduced time-to-value.

Implementation Timeline

From zero to production in Half a day — here's how they did it.

Step 1: Mapped the existing customer onboarding workflow

Documented every step of the current manual customer onboarding process, including decision points, exceptions, and handoffs between team members. Identified which steps could be fully automated versus those needing human oversight.

Step 2: Built the automation in Arahi AI

Used Arahi AI's no-code builder to create the customer onboarding workflow: connected ShipStation and UPS API as data sources, configured AI decision logic for logistics-specific requirements, and set up automated actions and notifications.

Step 3: Parallel run with manual process

Ran the AI agents alongside the manual process for one week to compare outputs. The AI matched or exceeded human accuracy on 98% of customer onboarding instances, with the 2% of edge cases automatically flagged for human review.

Setup Time

Half a day

AI Agents

3 AI agents

Tools Connected

5 integrations

Frequently Asked Questions

Common questions about automating customer onboarding in logistics.

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This case study represents a typical customer scenario. Individual results may vary.